“Tralock” — Unusual Packaging for an Ordinary Product!
Branding Agency «Like Brands» was to create exceptional packaging for a product category often overlooked in branding: travel luggage locks. Inspired by the vibrant colors and emotional resonance of travel, our design immerses consumers in a travel-themed experience. Every detail, from color choice to thematic motifs, reinforces this concept.
«Tralock» goes beyond functionality; it embodies travel security with creativity. The logo cleverly integrates a lock motif, with the letter «o» stylized as a lock hole, visually communicating its purpose.
Developed from scratch, «Tralock» combines «travel» and «lock» into a memorable brand name that stands out in a crowded market. Shaped like a suitcase, the packaging enhances both protection and visual appeal, ensuring immediate recognition.
In terms of practicality and aesthetics, the sturdy blister securely houses the lock and key, with a cutout providing a preview of the product inside. The layered construction offers a tactile experience akin to holding a miniature suitcase.
«Tralock» sets a new standard for everyday products through thoughtful design and thematic storytelling. By merging functionality with creativity, our packaging not only protects but also captivates, ensuring each interaction with «Tralock» is an adventure.
