Simplicity and Clarity in “Sim Sim” Instant Noodles!
Branding Agency «Like Brands» worked on the packaging redesign for Sim Sim instant noodles for Aspan Asia. Our task was to create a classic yet appetizing design for flavors such as “chicken noodles,” “chicken noodles with salsa sauce,” and “beef noodles with tomatoes.” We proposed a traditional layout for the food zone, which we customized for each flavor. To better differentiate the flavors, we assigned a color code to each type, displayed on a label featuring the flavor names. An appetizing food zone and color differentiation — a simple and clear approach for “Sim Sim” instant noodles.
Our design process focused on enhancing visual appeal while maintaining simplicity and clarity. We used high-quality images of the noodles and their ingredients, ensuring they looked delicious and inviting. The use of vibrant, mouth-watering visuals helps the product stand out on the shelf and immediately communicates the flavor and quality of the noodles.
Branding Agency «Like Brands» also ensured that the packaging was user-friendly. The design includes clear and concise cooking instructions, making it easy for consumers to prepare their meals quickly and efficiently. We incorporated elements such as bold, easy-to-read fonts and strategically placed icons to enhance the overall usability of the packaging.
In addition to visual appeal and usability, we focused on the emotional connection with the consumer. The packaging design reflects the comfort and warmth associated with enjoying a bowl of hot noodles. By emphasizing these emotional triggers, we created a packaging design that resonates with consumers, encouraging them to choose Sim Sim instant noodles over competitors.
Through our thoughtful design approach, we have elevated Sim Sim instant noodles to a new level of appeal and market presence.
