Oleo

«Oleo» — Bringing New Oil and Spread Brand to Your Table!

We’ve crafted the design for a new brand from Uzbekistan, «Oleo» — offering oils and spreads. Our journey began with redesigning the logo, aiming to embody trust and warmth in the shape of a heart. The client wanted to retain this form while making it more modern, voluminous, and appealing. A sunny yellow background was chosen to evoke a sense of warmth, complemented by a table setting with a tablecloth on one side and a food composition on the other. Each type of product is differentiated by the color of the tablecloth for consumer convenience. The design has been revitalized, becoming vibrant, attractive, and contemporary, with key triggers for consumers — trust and warmth.