Simple graphic icons were created to highlight the competitive advantages of NEX+, making the product even more desirable and functional for the end consumer.
NEX+
Service: Branding, Packaging Design
Category: Packaging Design
“NEX+” – Long Lasting Smart Energy!
The team at our branding agency, LikeBrands, developed a new packaging design for NEX+ batteries. We envisioned a modern, «smart,» and stylish design for this essential item in our lives. The clean and minimalist design enhances the brand’s appeal. We chose a white background with a bright spot shaped like a battery top, designed as an iris, to create an associative connection in consumers’ minds. After one purchase, confident in the product’s quality, they would look for the batteries with the «eye.»
The entire packaging is unique and stands out on the shelf due to the unusual color scheme, as such products are typically branded with dark shades. This distinctive approach ensures NEX+ stands out from the rest.
