Drink «Wild»

Service: Branding, Packaging Design
Category: Packaging Design

«Wild» — Healthy Beverages in the Soft Drink Category!

Our agency team at Branding Agency «Like Brands» worked on the label redesign for a juice-based, vitamin-enriched drink marketed in the soft drink sector in India. The essence and values of the “Wild” brand lie in the fact that this natural drink not only effectively quenches thirst but is also beneficial due to the various vitamins it contains that nourish our bodies. Our task was to completely redesign the label to reflect the brand’s essence and values.

A clean, white background, bold “Vitamin Drink” lettering, vitamin icons present in the drink, fruit illustrations, and color coding for each flavor helped us achieve our goal. The design is fresh, unobtrusive, and truly reflects its positioning. This approach not only enhances the product’s appeal but also reinforces its health-focused messaging in a competitive market.

Branding Agency «Like Brands» aimed to create a visual identity that resonates with health-conscious consumers while emphasizing the natural goodness and nutritional benefits of «Wild» beverages. The redesigned label stands as a testament to our commitment to innovative design that communicates product value and enhances consumer engagement.

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