Other symbolic elements motivating the purchase include graphic elements like the image of a spoon and quality icons, which instill trust and demonstrate the product’s quality to the target audience. A prominently placed logo in the shape of a yurt helps the brand stand out on the shelf, while a color panel with a Kazakh pattern corresponding to each type of grain assists consumers in easily finding what they need.
The ethnic elements associated with the Kazakh people were chosen to subtly convey that “AsAn” is about tradition, reinforcing in the minds of buyers that this brand aims to move forward without forgetting its history!
