Karmi
Client: Carlsberg Kazakhstan
Service: Branding, Packaging Design
Category: Packaging Design
«Karmi» — Sensual Cherry Flavored Beer Beverage
«Karmi» is a beer beverage developed by Carlsberg Polska, a subsidiary of the Carlsberg Group. Production of these beverages in Poland began in 1993. We worked on adapting the label of «Karmi» from bottle to can. Our goal was to elegantly translate the authentic design of this well-known brand, making it even more attractive. We chose their signature cherry color for the background and added a flowing silk texture for enhanced appeal. We also enhanced the food illustration on the label with a juicy, ripe cherry. The logo, name, and text remained consistent with the original label, ensuring continuity and brand recognition.
