Holsten Light

“Holsten Light” — German Traditions in a Light, Smooth Taste!

Holsten is one of the oldest German beer brands, dating back to 1879. It is one of the key brands of the global brewing company Carlsberg, which has an impressive portfolio of renowned beer brands. Holsten, a well-known brand, initially had only one percent alcohol and was presented in its classic Pilsener form. Our task was to showcase a lighter version of traditional German quality while preserving the brand’s traditional identity and showing consumers that this is the new, lighter Holsten.

The golden color of the label was chosen to complement the golden hue of the beer, emphasizing the lightness of the drink. We added the descriptor «Light» in the brand’s signature red color to clearly convey to consumers that this is a new flavor.