Grechanka

«Grechanka» — Healthy Eating with a Staple Product!

«Grechanka» is our brand of buckwheat groats, positioned as a healthy food product accessible to everyone. In designing this packaging at «Like Brands», we conducted a brief study of buckwheat brands and found that most packages have mediocre designs, positioning themselves simply as a daily consumption product. Understanding the benefits of buckwheat for health, we envisioned it as a product promoting healthy eating, fitness, and overall well-being. Our team translated this idea into a design that reflects the brand’s positioning.

The white background grabs attention, while illustrations highlighting the product’s benefits clearly communicate the nutritional value of buckwheat. A window showcasing the groats instills confidence in the product’s quality.