Brama

“Brama” — Fish Day in Five Minutes!

After conducting some market research, we realized that here in Kazakhstan, we don’t eat enough fish. A lack of confidence in preparing fish as a regular meal was a huge barrier for many consumers. In Kazakhstan, we are a nation of food lovers who enjoy delicious meals, so we wanted to show customers how simple “Brama” can be to prepare. We started by creating a standout logo and bold design, using a vibrant color background. We highlighted the health benefits and included simple recipes on the packaging that can be used in their own dishes.