3 Zhelaniya “MINI”

3 Zhelaniya “MINI”.

Eurasian Foods Corporation, a manufacturing company that produces some of the most popular brands such as “3 Zhelaniya,” “Zlatye Gory,” “Shedevr,” and “Zolotoy Standart,” always prioritizes product quality. They decided to expand their popular brand “3 Zhelaniya” by adding a new format. While working on the design concept for this project, we proposed the descriptor “MINI,” which we decided to play around with by creating illustrations in a graphic, childlike style, depicting houses made from the main element of each SKU. Maintaining brand continuity was essential, so we kept the white background and signature colors. Our team also aimed to highlight the product’s USP as effectively as possible by selecting an appropriate font. Fun illustrations, well-chosen elements, and font made this design unique and standout on the shelf.